Why future pacing is the #1 email copy hack | Takeaways from Inbox Pause

from Email Swipes | Email marketing teardowns for SaaS brands · host Nikki Elbaz | Email marketing strategist for SaaS brands

Let’s dive into the strategies and methods used in the Tailwind onboarding email, featured in Episode 7.Timestamps(3:23) Takeaway 1: Convert users by helping them to get to the aha moment(5:13) Takeaway 2: Use fun to increase engagement, but temper it with relevance(6:34) Takeaway 3: Use future pacing to help readers get over barriers and into their dreams(7:19) Takeaway 4: Challenge your defaults to keep yourself fresh(7:57) Takeaway 5: Get readers hooked with a micro-commitment(8:45) Listen in on Dawn’s experience collaborating on this project – and her insightful thoughts on the email and flowLinks from this episodeTake a look at the email we’re talking about todayPlan more effective onboarding sequences with my SaaS Onboarding Success PackBe more persuasive with the 7 persuasion principles presented in Influence by Robert Cialdini (Pre-fluence is his latest, but I haven't read it, so I can't recommend it.)Grow your business when you join the Creative CEO Academy (I'll earn a commission.) Follow Nikki on LinkedInGet Nikki's email musings at ⁠nikkielbaz.com/subscribe ⁠Let me know what you thought about the episode by emailing [email protected] to Email Swipes and never miss another episodeApple PodcastsSpotifyGoogle PodcastsOr find on your favorite podcast player

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This episode was published on May 8, 2024.

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