Why Game Localisation Is a Multi-Million Dollar Strategy

Lucas and Luna dive into the economics of game localisation — why translating and culturally adapting games costs tens of millions and can make or break a title. They explore how Elden Ring's success in China hinged on nuanced dialogue translation, the rise of AI-assisted localisation tools, and why studios now budget for localisation before development begins. Specific numbers: how a 2025 AAA title spent $15 million on localisation alone, and the 40 percent revenue boost from well-localised games in non-English markets. Lucas explains the 'localisation-first' shift at major publishers, while Luna questions whether AI can capture cultural subtext. A focused look at an invisible but critical industry. #GameLocalisation #EldenRing #ChineseMarket #AIInGaming #AAAStudios #TranslationTech #CulturalAdaptation #GamingEconomics #LocalisationFirst #BandaiNamco #FromSoftware #NonEnglishMarkets #RevenueBoost #AIvsHuman #GamingIndustry #Technology #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo