Why Gathering Is a Necessity and How Partytrick Makes It Effortless

In this episode of BEATS WORKING - Winning the Game of Events, hosts Alysse Bryson and Libby Sundgren are joined by Virginia Frischkorn, founder and CEO of Party Trick, the all-in-one event planning platform revolutionizing both intimate gatherings and large-scale experiences. Virginia shares how her journey from luxury event planning to tech entrepreneur led her to create a tool that streamlines the chaos of party planning, fosters more magical moments, and scales for any occasion—from a cozy dinner party to branded activations. Tune in for actionable event hacks, the latest industry trends, and what’s next for the experience economy. Timestamps: [00:00] - Virginia Frischkorn on creating flexible, scalable event tech [02:08] - What is Partytrick?  [06:01] - Personalization vs. automation in event planning [10:22] - Collaborative tools, permissions, and using Partytrick with teams [13:17] - Invitations, ticketing, and consumer platform relaunch [14:38] - Photo sharing, reporting, and Brand Hubs for post-event insights [16:25] - At what size does an event lose its personal touch? [18:12] - Incorporating AI and “Polly” the event planning chatbot [20:14] - The “Shopify for experiences” and small event activations [23:14] - Emerging trends: activity stations & alcohol-free events [27:16] - Virginia’s top hosting hacks: surprise ice cubes, scent, and better icebreakers [30:53] - Best swag: the timeless Polaroid camera and audience participation [32:04] - Photo booths, VR, and what’s next in event tech [33:56] - Where to find Partytrick and get started Resources & Links: -Virginia Frischkorn: LinkedIn, Instagram, Facebook, X -Partytrick: Website, Instagram, TikTok  -Alysse & Libby: Bios & LinkedIn Connect with Us: -Website: www.beatsworkingpodcast.com -LinkedIn: @BEATS WORKING Show -Instagram: @beatsworkingshow -Facebook: @Beats Working Show -YouTube: @BEATSWORKINGPODCAST Follow & Subscribe: If you enjoyed this episode, please consider leaving a review on Apple Podcasts or Spotify. Your feedback helps us improve and reach more listeners. BEATS WORKING is a platform on a mission to redeem work—the word, the place, and the way. We believe that work is the most honorable act in the universe, and through inspiring stories and practical insights, we want to transform the way people think about work and help them discover greater fulfillment in their lives. We invite you to join us as we build community through sharing and actively demonstrating what we learn.