Why Gen Z is Swapping Google for TikTok (with Eloise Armstrong)

In this episode of Mind the Generation Gap, host Louise Kennedy, founder of Oculus HR, sits down with Eloise Armstrong - the self-described "Gen Z Queen" and creative force behind a thriving social media agency.Starting her business, The Very Social Media Girl, during the lockdown, Eloise has transformed a side project into an agency that works with global brands and major events like the Pride of Britain Awards. She shares her journey from a travel agency apprentice to a digital entrepreneur, offering a raw and honest look at what it truly means to be Gen Z in today's workplace.The conversation dives deep into the realities of a digital-native lifestyle, including:The Price of Success: The reality of 10-hour daily screen times and the constant struggle to ever truly "switch off" from work.Challenging Stereotypes: Tackling the "lazy" or "entitled" labels often given to her generation and the intense drive required to build an "empire".The Power of Authenticity: Why Gen Z values real content over corporate images and why businesses must be honest to maintain trust online.Entrepreneurial Mindset: How a "just winging it" attitude, combined with a passion for creative control, led her to choose self-employment over a traditional 9-to-5.About Eloise ArmstrongEloise Armstrong, also known as The Very Social Media Girl, is a social media specialist who helps brands master TikTok and Instagram through creative filming, editing, and content management. Driven by a desire for freedom, she has become a prominent voice for young entrepreneurs.Follow Eloise:Instagram: @theverysocialmediagirlTikTok: @theverysocialmediagirlFollow Mind the Generation Gap:Subscribe to hear more stories from business owners, educators, and the next generation as we explore how to bridge the gap and future-proof our businesses.Follow Louise:LinkedIn @louisekennedyInstagram @the.louisekennedy & @oculus_hr/