Why Gen Z Say No To Care | Homegrown Care Talent Series Ep 1

Gen Zs grew up in care businesses. But now that it’s their turn they’re saying no thanks. In Episode 1 of the Homegrown Care Talent Series, we speak with Willow and Albert, two young creatives who had every opportunity to inherit thriving care agencies… but chose a different path. Featuring Anna Knight, CEO of Dorset Care Association, we unpack: The real reason Gen Z is walking away from the family business The pressure to take over and what that does to ambition Whether care still has a homegrown future, or if it needs a new pipeline This episode is part of a 4-part series exploring whether the care sector can still grow its next generation of leaders from within. ️ Episode themes include: Gen Z perspectives Care succession & burnout Building leadership pipelines Provider reflections Carer truths Frontline realities Subscribe and turn on notifications to catch every episode. Drop a comment: Do you think care is still a viable family business?