Why General Assembly Is Rethinking Bootcamps for 2026 and Beyond

On the Course Report podcast today, we’re joined by Jourdan Hathaway, Chief Business Officer and CMO at General Assembly. General Assembly is in the middle of a pretty meaningful shift. They’re moving beyond the idea of a single, all-or-nothing bootcamp model and toward learning pathways that better reflect how people are actually building careers today. In this episode, we explore how AI is disrupting every role – from entry-level to leadership – why continuous, pathway learning is replacing the “one big career sprint,” and how GA is redesigning its programs to meet both employer demand and learner needs.