Why Genuinely New Plugins Fail When the Market Has No Category ft. Evan Mezeske | Bobby Owsinski's Inner Circle Ep. 636

Indie plugin developers who want to launch a genuinely new synthesis tool will recognize their own blind spots in Evan Mezeske's story.Indie plugin developers who want to launch a genuinely new synthesis tool will recognize their own blind spots in Evan Mezeske's story.Evan left Google after 11 years building large-scale fraud systems to create Anukari, the first commercially available 3D physics modeling synthesizer that runs in real time. He discovered that technical originality creates a marketing problem most developers never anticipate. When a product is genuinely new, the market has no category for it, and polished 3D visuals can trigger skepticism instead of excitement. His path from that invisible launch to being discovered by Doom Eternal composer Mick Gordon and Star Trek's lead sound designer reveals what actually moves a tool without a genre.Listen to how this totally unique approach to synthesis went from unnoticed to being on everyone's radar in this Inner Circle Podcast episode.Connect with Evan:LinkedInAnukariInstagram (Anukari)YouTube (Anukari)“You do not need to know chemistry to enjoy fireworks”: Exploring the physics-driven thinking behind some of the most groundbreaking pluginsAd link: Explore The Mixing Engineer’s Handbook (6th Edition), the go-to guide for modern mixing.Thank you for tuning in to Bobby Owsinski’s Inner Circle, the podcast that takes you deep inside the music industry. Each week, Bobby shares insights, news, analysis, and conversations with the movers and shakers shaping today’s music world.📌 Explore Bobby’s best-selling books🎙️ Nail that pro vocal sound: clear, upfront, and mix-ready. Learn how in Bobby’s Vocal Mixing Mini-Course🎧 Discover more mixing and production courses📲 Follow Bobby for more tips, insights, and updates:FacebookLinkedInInstagramBluesky🎙️ New episodes release every Tuesday at 9AM Pacific on YouTube and your favorite podcast app.Music. Business. Creativity. Straight from the Inner Circle.Produced by APodcastGeekhttps://apodcastgeek.com/