Why GetIt need to use Whatsapp to deliver food produce in Rwanda, with Lauren Russell

Fresh produce delivery has traditionally been an informal industry in Rwanda. Reliably ordering food isn’t really a thing and so after finishing a contract at the Nike Foundation, Lauren Russell decided to set up GetIt as a way for businesses and consumers to have an easy way of ordering food. We go into how companies like GetIt are compensating for legacy infrastructure deficiencies, considerations in linking international brands to frontier markets, and how it’s now much easier for Rwandans to buy ingredients for a lasagne. READ MORE AT:https://theeastafricabusinesspodcast.com/2016/09/14/food-delivery-the-logistics-of-delivering-produce-in-rwanda-via-whatsapp-with-lauren-russell-of-getit/