Why GoFundMe Works for Nonprofits: Lessons from Its Global Fundraising Network

In this episode of The Charity Charge Show, Stephen Garten and co-host Grayson Harris talk with Krista Lamp, Senior Director of Nonprofit Communications at GoFundMe, about how technology, storytelling, and strategic engagement can help nonprofits raise more funds and connect with supporters.Krista shares how the transition of Classy into GoFundMe Pro combines the best of both platforms—offering robust fundraising tools with the global reach of GoFundMe’s donor network. The discussion covers recurring giving, community engagement, and how nonprofits can claim their free GoFundMe pages to boost visibility.What is GoFundMe Pro?GoFundMe Pro is a complete fundraising platform designed to help nonprofits grow their support base and achieve their fundraising goals. From customizable campaigns to peer-to-peer events and corporate giving integrations, the platform enables organizations to meet supporters where they are and inspire more contributions.Key Platform Features:Recurring Giving: Encourage consistent monthly support.Branded Donation Forms: Keep your campaigns visually consistent and mobile-friendly.Peer-to-Peer Fundraising: Empower supporters to fundraise on your behalf.Comprehensive Dashboard: View giving history, track campaign progress, and analyze trends. About Charity Charge:Charity Charge is a financial technology company serving the nonprofit sector. From the Charity Charge Nonprofit Credit Card to bookkeeping, gift card disbursements, and state compliance, we help mission-driven organizations streamline operations and stay financially strong. Learn more at charitycharge.com.