Why Going DTC Isn’t as Simple as Putting Your Inventory Online

from Shopify Masters · host Shuang Esther Shan, Shopify

Perfectwhitetee co-founders Jen Menchaca and Lisa Hickey had decades of experience in fashion wholesale. Now, they’re taking their t-shirt company direct to consumer, and learning an entirely new strategy for selling online.To learn more about perfectwhitetee and for show notes: https://www.shopify.com/blog/perfectwhitetee-wholesale-to-dtc Subscribe and watch Shopify Masters on YouTube!Sign up for your FREE Shopify Trial here.

What this episode covers

Learn how perfectwhitetee co-founders Jen Menchaca and Lisa Hickey took their t-shirt company from wholesale to direct to consumer.

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Why Going DTC Isn’t as Simple as Putting Your Inventory Online

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This episode is 28 minutes long.

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This episode was published on November 21, 2023.

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