Why "Good" Is The Enemy of "Great" (Jim Collins)

Why do most businesses never reach their full potential? It’s not incompetence—it’s because they settle for "good."In today’s briefing, we analyze the 1% of companies that made the leap to greatness. We explore why charismatic "celebrity CEOs" negatively correlate with success, introduce the concept of "Level 5 Leadership," and explain why you must pick your team before you pick your strategy.Enjoyed this? Unlock the full masterclass to learn the Stockdale Paradox and the 3-step action plan on Momentum Premium.Become a supporter of this podcast: https://www.spreaker.com/podcast/momentum-your-daily-edge-in-leadership--6706012/support.Enjoyed this 5-minute briefing?The full, 20-minute deep dive on this book is waiting for you in our premium feed.Unlock the masterclass to get every key lesson, framework, and actionable insight.🚀 Subscribe to Momentum Premium here!