Why Google Now Treats Internal Links as a Ranking Signal

In this episode of The SEO Podcast, Lucas and Luna dive into Google's recent shift in treating internal links as a direct ranking signal. They break down how the 'Pagerank 2.0' algorithm update now evaluates link quality, context, and placement more heavily. Using a case study of a mid-sized e-commerce site that saw a 30% traffic drop after ignoring link structure, they explain practical steps to optimize your site's internal linking for better organic rankings. Learn why anchor text relevance matters more than ever, how to prune low-value links, and why a hub-and-spoke model outperforms traditional silos. Also covered: the role of link decay, the diminishing value of footer links, and how Google's link graph now intersects with Core Web Vitals. #SEO #GoogleRankings #InternalLinks #LinkBuilding #SearchEngineOptimization #Pagerank #AlgorithmUpdate #Marketing #DigitalMarketing #ContentStrategy #SEOTips #OrganicTraffic #GoogleAcrobat #LinkGraph #AnchorText #HubAndSpoke #FexingoBusiness #BusinessPodcast Keep every episode free: buymeacoffee.com/fexingo