Why Google Will Never Find Your Podcast (And the Simple Fix)

“Google does not scan Apple Podcasts. Google does not crawl Spotify. Google does not read your podcast show notes inside those platforms.”In this episode, I break down one of the biggest misunderstandings in podcasting: podcast SEO. A lot of people online tell you to optimise your episode titles, show notes, and descriptions so Google can find your podcast. But that is not really how Google works.What I want you to understand in this episode is the difference between Google SEO and podcast app discovery. They are both useful, but they are not the same thing. Google reads websites. Spotify and Apple Podcasts read what is inside their own platforms. So if you want Google to send people to your podcast, you need blog posts on your own website for every episode. 5 Key TakeawaysPodcast SEO advice is often incompleteGoogle needs web pagesEvery episode should become a blog postGoogle traffic is high-intent trafficPodcast app optimisation still mattersChapters00:00 – The podcast SEO myth03:00 – Why Google does not read podcast apps the way people think07:00 – The real SEO play: blog posts on your website14:00 – How to structure a podcast blog post18:00 – Podcast app optimisationSend us Fan MailBook a free call with me here to help you create the best podcast possible! Email me ([email protected]) or contact me on Seven Million Bikes Podcasts Facebook or Instagram to book your free Podcast Audit!