Why Great Branding Feels Like Magic, With Pash Pashkow, Former Head of Brand & Design at Apple TV+

In this episode, Priyaa Kalyanaraman sits down with Pash Pashkow, Former Head of Brand & Design at Apple TV+.They explore what it really takes to build a resonant brand, whether you're refreshing a legacy name or launching something from scratch.They also cover:✅ The balance between intuition vs. iteration in creative work✅ Why brand strategy starts with purpose, not just a logo✅ How to evolve while staying "on brand" in today’s attention economy✅ What Pash actually did to help shape Apple TV+ from Day 1✅ When startups should invest in branding and who to hire✅ Why rebrands fail (and when a "refresh" is smarter)✅ How AI is changing creativity (and why design thinking still wins)✅ The secret to brands that feel like people, and why that mattersThis is a must-listen for startup founders, brand leaders, and creatives navigating a noisy digital world and anyone trying to build something that truly stands out.🎧 Subscribe for more conversations like these#branding #startups #designthinking #apple #creativity