Why Great Entrepreneurs Don't Predict the Future

After studying expert entrepreneurs, Professor Saras Sarasvathy found they weren't better at predicting the future; they simply made decisions differently. In a world shaped by AI, geopolitical shocks, and fast-changing consumer behaviour, we explore what a different mindset can teach entrepreneurs, business leaders, and anyone making decisions when the future cannot be predicted. We discuss:Why expert entrepreneurs don't out-predict everyone else, and what they do insteadThe five principles of EffectuationHow successful entrepreneurs turn surprises into opportunities rather than setbacksWhether entrepreneurship is a learnable method rather than an inborn talent, and what that means for developing it within a companySee omnystudio.com/listener for privacy information.