Why "Great Exposure" Is the Biggest Lie in Events with Beth Nydick

You asked your speaker to show up. They did. You offered them exposure. They smiled and said thank you.And then nothing happened for either of you.In this Dynamic Dialogue After Show, Megan Martin and media strategist Beth Nydick pull back the curtain on the unspoken agreement between event organizers and speakers that nobody is formalizing, the myth of exposure as compensation, and what it actually looks like to build a media strategy around your event that works for the other 362 days of the year.Beth brings her TV producer lens to the events industry and what she sees is not a logistics problem. It is a media problem. Events are the most powerful content machine in the world and most organizations have absolutely no plan for what happens after the carpet gets rolled up.They also get into BravoCon as the event strategy blueprint the B2B world refuses to study, why micro niche creators with 8,000 followers will outperform your celebrity keynote, and why the conversation you need to be having with your speakers starts the day they get booked, not the day they hit the stage.Plus a full Bravo break because they are both Bravo girls and they earned it.In this after show you will learn:Why "you'll get great exposure" is BS and what organizers should offer speakers insteadHow to apply the Mic to Millions framework to a live event before, during, and afterWhy your event content strategy needs to power 365 days not just 72 hours post showWhat BravoCon is doing right that every B2B conference organizer should be studyingWhy micro niche creators drive more engagement than big name celebrities at your eventHow to move your attendees from passive consumers to active participants in your event storyWhat the unwritten contract between speakers and organizers should actually includeThis episode is essential listening for event organizers, conference producers, event marketers, speakers, and anyone responsible for making events drive real business growth beyond the show floor.Connect with Beth Nydick Website: https://bethnydick.com Instagram: https://www.instagram.com/bethnydick LinkedIn: https://www.linkedin.com/in/bethnydickBeth's Mic to Millions System https://bethnydick.comClean Cocktails: Righteous Recipes for the Modern Mixologist by Beth Nydick https://a.co/d/07IK3eQvBravoCon https://www.bravotv.com/bravoconGiggly Squad Podcast https://www.giggly.comCEO School on Prime Video https://www.amazon.com/CEO-School/dp/B0CXYZConnect with Megan MartinWebsite: https://msquareddynamics.comInstagram: https://www.instagram.com/M2Dynamicshttps://www.instagram.com/EventAboutItLinkedIn: https://www.linkedin.com/in/MeganMartinCMP Subscribe to The Step and Repeat Newsletter https://msquareddynamics.com/stepandrepeatsignupGot a vent or an event story worth sharing? Head to https://eventaboutitpodcast.com to submit yours for a chance to be featured in a future episode.Until next time. Stay Curious.