Why Great Harvest Still Bakes Bread the Hard Way with John Dikos

Send us Fan MailJohn Dikos, CEO of Great Harvest Bread Company, joins Zack Oates to discuss what it takes to modernize a beloved restaurant brand without losing the traditions that made it successful. From preserving Great Harvest's commitment to fresh-milled wheat and scratch baking to using guest data more effectively, John shares how authenticity and hospitality continue to differentiate the brand nearly 50 years after its founding.Zack and John discuss:Why Great Harvest refuses to compromise on bread quality How authentic hospitality begins the moment guests walk through the door Using guest data to improve long-term loyalty The value of staying true to a brand's founding principles Why storytelling matters as much as product quality How Great Harvest is preparing for its next chapter of growthThanks, John!Links:https://www.instagram.com/greatharvest/?hl=enhttps://www.linkedin.com/in/john-dikos/https://www.linkedin.com/company/great-harvest-bread-co./https://www.greatharvest.com/