Why Great Leaders Must Sell the Why | Phil McShan | Ep. 138

What are you really selling to your team every day? In Episode 138 of Talk To Th3 Doc, Steve “The Doctor” Meek sits down with Phil McShan, founder of Innsider Innovation, to unpack a leadership truth that hits SMB owners, executives, and managers right between the eyes: if you lead people, you are in sales. Phil’s message is simple, leaders are always selling belief, clarity, consistency, and action. This conversation is for leaders who feel like their team has good people, a decent plan, and plenty of effort, but execution still gets wobbly. Phil explains why strategy alone is not enough, why communication has to carry the why, and why coaching is one of the strongest forms of influence a leader has. As Phil put it, “when you’re coaching, you’re closing.” What you’ll learn Why leadership is really about influence, not just authority Why teams need both the belief side and the strategy side How better communication improves buy-in and execution Why coaching mindset matters as much as coaching behavior How leaders can build stronger culture, accountability, and performance Chapters 00:00 Intro 01:10 Meet Phil McShan 03:45 Why all leaders are in sales 08:40 Selling belief and strategy 13:20 Leadership, influence, and communication 21:10 Mindset, buy-in, and change 30:35 Culture, hiring, and coachability 38:50 Developing top performers 46:20 “When you’re coaching, you’re closing” 50:10 Phil’s one big takeaway 53:00 Additional prescriptions for leaders 55:30 How to connect with Phil Guest CTA Phil’s challenge to listeners: Take a fresh look at your leadership and ask, “What am I selling to my team right now, and is it working?” He also invites leaders to identify one mindset shift and one behavior shift that would improve how they lead. Connect with Phil McShan 🌐 www.InnsiderInnovation.com 📧 [email protected] 📞 817-996-8641 🔗 LinkedIn: https://www.linkedin.com/in/philmcshan/ 📘 Facebook: https://www.facebook.com/phil.mcshan Connect with Steve and The Fulcrum Group 🌐 Podcast hub: https://www.fulcrumgroup.net/talk-to-th3-doc-podcast/ 📧 [email protected] 🔗 Steve on LinkedIn: https://www.linkedin.com/in/stevemeekcissp/ 📞 Sales: 817-337-0300 🌐 Main Website: https://www.fulcrumgroup.net/ Listen on 🎧 Apple Podcasts 🎧 Spotify 🎧 iHeartRadio 🎧 Pocket Casts 🎧 Amazon Music If you enjoy practical leadership, business strategy, and technology conversations built for SMB leaders, subscribe, like, comment, and share this episode.