EPISODE · Jun 15, 2026 · 13 MIN
Why Great Marketers Think Like Scientists
from List Building Lifestyle With Igor Kheifets · host Igor Kheifets
Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing. In this episode, that exercise opens up into something much bigger. Why the fundamentals of marketing have not changed across centuries, why most of what we buy is decided emotionally and justified logically, and why the arrival of AI agents will not change human psychology so much as just remove the ambiguity from it.
What this episode covers
Five years ago, Igor sat down to make a list of things he used to believe about this business that he no longer agrees with. He came up with nothing. In this episode, that exercise opens up into something much bigger. Why the fundamentals of marketing have not changed across centuries, why most of what we buy is decided emotionally and justified logically, and why the arrival of AI agents will not change human psychology so much as just remove the ambiguity from it.
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Why Great Marketers Think Like Scientists
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