Why Great Marketing Fails - Liz Crisafi

My guest today is Liz Crisafi, a transformational marketing executive with more than 25 years of experience building iconic brands, accelerating growth, and creating customer experiences that drive loyalty and business results. Over the course of her career, she's held leadership roles at IHG Hotels and Resorts, Hornblower Group, Discovery Communications, Eastman Kodak, Kimberly-Clark, and Ogilvy.With experience spanning hospitality, travel, media, entertainment, consumer products, and franchise businesses, Liz believes great marketing starts with hospitality by understanding people, anticipating their needs, creating memorable experiences, and building relationships that last. It's a philosophy that has guided her career and helped brands create moments customers remember, and most importantly, come back for.