Why Great Marketing Is Built on Honesty, Not Hacks with Emma Davies & Ruta Sudmantaite

There's no silver bullet in marketing. No quick win, no hack, no one dashboard that fixes everything. Marketing leaders know that. The hard part is getting a CEO chasing this quarter's numbers to believe it too.In this episode of Spotlight on B2B Marketing, host Karen Lloyd is joined by Emma Davies, Founder of Advocitude and CEO of Thesmia.ai, and Ruta Sudmantaite, Fractional CMO at Sudmant, two fractional CMOs who have built their careers on telling founders what they need to hear, not what they want to hear. Between them they've been part of successful B2B SaaS exits, and their unfiltered marketing takes have made their podcast, Blame It on Marketing, a favourite with senior marketers who want the truth over the theory.Emma and Ruta share real case studies on connecting disparate marketing data ahead of an exit, what happens to inbound demand when a business switches its marketing budget off overnight, and why treating other fractional marketers as collaborators rather than competitors has been core to how they've built their careers.What You'll Learn in This Episode:✔️ Why there are so few genuine quick wins in B2B marketing✔️ How to build a business case for data investment when founders want to hear something else✔️ What happens to inbound demand when marketing spend is switched off✔️ Why word of mouth is never really a free channel✔️ How to use podcasting as a hero piece of content for demand generation✔️ What makes a client relationship worth taking on, and when to walk away✔️ How to build the resilience needed to work for yourself long termEmma and Ruta's honest, first-hand account offers a masterclass as Fractional CMOs in building marketing that lasts, without the shortcuts.Connect with Emma and RutaBrought to you by Armstrong Lloyd - your go-to solution for recruiting marketing, sales, and business leaders in B2B. Want to know more?Discover more at armstronglloyd.co.uk