Why Great Marketing Needs Great Design | #010

Design is something you want to invest in because the rewards are significant.

Why is it so important to get it right?

Because no business can afford the consequences of bad design!

Episode discussions:

• 5 reasons why great marketing needs great design
• The consequences of using bad or inconsistent design
• Why to apply a minimalist concept
• When ugly designs get a green light
• How much better a business can do with better design

[02:33] 5 main reasons why great marketing needs great design

1. First impressions You only have a short period of time to make an initial connection with the customer, especially because people are subjected to thousands of advertising messages every day.

• People will form impressions and judge based on looks.

2. Lasting feelings When done right good design makes people feel better about you and about your company.

Bad design: in a best-case scenario, people forget it and it doesn't have an impact

In a worst-case scenario: people automatically associate bad design with a bad company

[05:15]

3. Recognition

• enables you to get better results for less money
• even small local businesses can reap rewards of consistently good design across their marketing channels
• adds up to form lasting brand impressions

If you use bad design or inconsistent design, you're wasting money.

• Make sure your branding and design is aligned across all marketing channels

(website, social media platforms, printed)

• Show your logo, brand colors, similar font, sizes, and imagery

[06:53]

4. Easy to use, navigate, and understand

• Good design helps people move from point A to point B seamlessly, easily, and without pain or distraction
• Apply a minimalist concept
• Key to figuring out is what point B looks like. What action are you trying to get your customer to take?
• Try to get them there as quickly and easily as possible
• Do this with clean and easy to use design

[08:24]

5. Encourages social sharing.

• Create design worth sharing and interacting with

Being intentional about ugly designs.

• Can be a time and place where ugly designs do really well
• Test aesthetically pleasing designs before reverting to ugly designs
• Be strategic about testing and split testing in order to decide if the ugly design will perform better.
• Make sure it's tracked, analyzed, and intentional

Everybody has different tastes and preferences.

Be aware of your target market and what they find appealing.

Their opinions are what really matters.

[11:50] If you've been surviving with OK design, there's infinite potential for your business to do even better to connect with your customers, grow your revenue, and build brand awareness using really good and well-thought out design.