Why great product development takes time - James Fields

If you've ever felt frustrated by how long it's taking to develop your product, this episode is for you.One of the biggest misconceptions about product development is that once you've got the idea, everything else should happen quickly. In reality, creating a product you're genuinely proud of often takes much longer than expected.In this episode, I'm joined by James Fields, founder of British watch brand Swan and Edgar. Although James designs luxury watches, this conversation is about so much more than watches. It's about building products with purpose, staying true to your vision, and resisting the temptation to rush simply to get to market faster.James shares why developing his first watch took 18 months, how every tiny design decision matters, and why patience has become one of his greatest strengths as a founder.Whether you're creating your first product or expanding an existing range, this episode is packed with practical insights into product development and what it really takes to build something that lasts.One of the things I found most interesting about this conversation was hearing how much thought goes into every single decision. From sourcing components to refining tiny design details, James explains why creating a product isn't about finding the quickest route, it's about making decisions that support your brand for years to come.If you're currently in the middle of product development, or you're about to start creating your first product, I hope this conversation reassures you that taking your time isn't a weakness. Often, it's exactly what's needed to build something you're proud of.Find James here: https://swanandedgar.com/https://www.instagram.com/SwanandEdgarhttps://www.facebook.com/SwanandEdgarWatches/https://www.youtube.com/@swanandedgarhttps://uk.pinterest.com/swanandedgar/https://www.linkedin.com/company/swan-edgar/LET’S CONNECTFollow me on YouTubeFind me on InstagramWork with me Buy My Book: Bring Your Product Idea To LifeIf you enjoy this podcast, and you’d like to leave a tip, you can do so here: https://bring-your-product-idea.captivate.fm/supportMentioned in this episode:Amazon Made Easy is now openMy membership, Amazon Made Easy is now open. It’s a membership for people who are selling on Amazon (or planning to) and want regular access to support, somewhere to ask questions and talk things through, and a bit of structure and accountability as they grow. Inside, there are live Q&A calls, optional co-working sessions and a small, supportive community. Find out more: https://vickiweinberg.com/membership membership