Why Greenfield Global chose Ireland as its very first base outside of North America

Greenfield Global, a large and successful Canadian company,  chose Ireland as the location for its very first base outside of North America. In 2020 Greenfield opened its 3,8000 sq meter facility in Co Laois, Ireland, and has very ambitious plans to grow its presence in the country. Ken Finnegan, MD of Greenfield Global Ireland, has been leading the companies establishment and expansion since it established in Ireland, and all the way through the Covid pandemic. In this episode of The Ireland Canada Connection Ken chats with Patrick Haughey of AudioBrand about:+Why Greenfield Global chose Ireland as its very first base outside of North America+Why the company chose to set up outside of the main cities, and, having visited 32 different sites,  Ken shares what he learned about the finding the best location for your company+How Greenfield is helping in the fight against Covid 19 +Turning waste in to valuable energy and why sustainability should be top of every business leader's agenda right now. +How to lead a team and drive progress during challenging times like a pandemic