Why Growth & Marketing Matter More Than Ever in Tough Markets

GLCS’ Robert Bain, aka The Strongest Man in Logistics, grabs the mic for this week’s Driving Forward while Nate Johnson takes a short break. Joining him is Jennifer Karpus-Romain, Executive Director of the Transportation Marketing & Sales Association (TMSA), the only nonprofit dedicated to helping sales and marketing pros in transportation thrive. TMSA isn’t just active, it’s historic: celebrating 100 years in 2024, it’s one of the oldest transportation organizations in North America. In this episode, they dig into why the hardest markets are the most important times to invest in your people, your brand, and your message. You’ll hear:Why professional development shouldn’t go quiet just because the market doesWhat’s coming at TMSA Elevate 2025 and why it’s a must-attend for freight prosHow marketing, content, and storytelling actually drive revenue Whether you're hustling through headwinds or trying to stay relevant in a noisy space, this episode delivers the insight (and motivation) you need.