Why Handel's is keeping the focus on hospitality

Why doesn’t Handel’s Homemade Ice cream have an app?This week’s episode of the Restaurant Business podcast A Deeper Dive features Jennifer Schuler, CEO of the Ohio-based Handel’s Homemade Ice Cream.This is a great conversation. Handel’s was founded in Youngstown Ohio in 1945. It has been franchising for decades. But it has taken off last year—sales rose 38%.Schuler was named CEO early last year and we wanted to talk with her about the brand and its strategies. We talk about the chain’s extensive menu of ice cream flavors and how it trains franchisees to make that ice cream on site. We also talk about the need for hospitality in that business and specifically why that chain doesn’t have its own mobile app. We also talk about why brands thrive when they focus more on hospitality. We’re talking ice cream on A Deeper Dive so please check it out.