Why Hannah Ferguson takes credit for choosing our Prime Minister

In 2020, at just 22 years old Hannah Ferguson launched Cheek Media Co - an independent news platform designed to break down big, complex issues and speak to people who feel alienated by traditional media. Since then, she’s built a media empire: publishing two books, launching a hit podcast, speaking at the National Press Club, interviewing the Prime Minister and even designing a vibrator - all while advocating for social change. In this chat with Sacha Barbour Gatt, Hannah unpacks why talking politics at the dinner table actually matters and the role Cheek Media played in shaping the 2025 election result. Weekend list with Helen Smith TO WATCH: Marty Supreme  TO EAT: Sacha’s easy take on bruschetta    TO DO: What's your best TK Maxx find?  TO READ: Books by Jodi Picoult, like Mad Honey Follow The Briefing: TikTok: @thebriefingpodInstagram: @thebriefingpodcast YouTube: @TheBriefingPodcastSee omnystudio.com/listener for privacy information.