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Why have perfume sales increased recently?

EPISODE · Jun 23, 2026 · 10 MIN

Why have perfume sales increased recently?

from The Hard Shoulder

Perfume sales are up by almost a fifth, making it one of the strongest performing areas of the beauty industry. But are the sales of perfumes driven by ‘PerfumeTok’? And are women shelving the previous idea of the ‘signature scent’ in favour of layer perfumes to create something unique?Joining Shane to discuss is Tasha Marks, Scent Designer and Historian...

Episode metadata supplied by the publisher feed · Published Jun 23, 2026

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Why have perfume sales increased recently?

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This episode was published on June 23, 2026.

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Perfume sales are up by almost a fifth, making it one of the strongest performing areas of the beauty industry. But are the sales of perfumes driven by ‘PerfumeTok’? And are women shelving the previous idea of the ‘signature scent’ in favour of...

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