Why Haven’t Those ‘Demographic Tailwinds’ Worked Out in Africa Yet?

Ed is joined by Bryan Wester (MD of PropertyCloud.mu) who shares his extensive experience in the African real estate market, particularly focusing on the dynamics of property portals across various countries. He discusses the unique characteristics of the Mauritius market, the challenges faced in Sub-Saharan Africa, and the misconceptions surrounding demographic tailwinds.Bryan emphasizes the importance of understanding local market conditions, the need for sustainable business models, and the potential for success among smaller, locally operated portals. He also contrasts the South African market with other Sub-Saharan countries, highlighting the differences in professionalism and profitability. The conversation concludes with insights on the future of real estate portals in Africa and the lessons learned from years of operation in the region.