Why Having Fun Is a Business Strategy

What happens when the business you once loved becomes the thing you are trying to survive?    In this episode, Rory and AJ talk about why fun is not just a nice bonus for entrepreneurs. It can be part of the strategy that helps you stay in the game.    They explore the tension between hard work and rest, ambition and contentment, productivity and joy. They also talk about why so many founders burn out, why money should not be the only scoreboard, and why the work you choose matters more than most people admit.     Rory shares how Timothy Keller's Every Good Endeavor changed the way he thinks about work, purpose, and God's design for rest. AJ shares how comparison, overcommitment, and the pressure to keep up can pull people into a kind of hustle they were never meant to sustain.    You'll also hear practical ways they protect fun and rest in their own life, including Sabbath, date nights, family experiences, physical activity, and daily moments that bring joy back into the rhythm of work.    If you are building a business, leading a team, or realizing that your work no longer feels fun, this episode will help you rethink what it means to build something that lasts.