WHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRAND

I spent this past Friday on the road, driving from Lafayette to Jackson, Mississippi to watch my son play baseball at Millsaps College. Along the way, I began to notice a multitude of what can only be described as an outdoor buffet of legal advertising. Now, it’s not like I haven’t noticed them before, as they seem to be everywhere these days, but several lawyers seemed to own pretty much every outdoor board along my four-hour drive. For information on these strategies, check out these Razor Branding Blogs: WHY HAVING THE BIGGEST BUDGET DOESN’T ALWAYS TRANSLATE TO HAVING THE BEST BRAND THE OPPORTUNITIES AND CHALLENGES OF DIGITAL AND ONLINE MARKETING IT’S SO HARD TO SAY GOODBYE And for everyday branding tips follow Jaci Russo on Twitter: @jacirusso