Why Helpful Marketing Still Wins | Jay Baer on Youtility.

What does it take to earn trust before someone is ready to buy?In this episode of the Education Marketing Leader Book Club, Chris Rapozo and the book club members sat down with bestselling author Jay Baer to discuss the enduring lessons from Youtility and why the most effective marketing starts by being genuinely helpful.Together, they explore how higher education marketers can create content that answers prospective student questions, builds long-term trust, and stands out in an AI-driven world. Jay also shares why he believes marketers should answer before they ask, how short-form webinars can outperform traditional webinars, and what he'd add if he wrote Youtility 2.0 today.In this episode:Why helpful marketing outperforms promotional marketingCreating content that builds trust with prospective students"Answer before they ask" as a content strategyWhy most higher ed websites create unnecessary frictionThe future of content marketing in the age of AIHow to measure the impact of helpful contentIf you're a higher education marketer, enrollment leader, or content strategist looking to improve student engagement and marketing effectiveness, this conversation is packed with practical ideas you can apply immediately.#HigherEdMarketing #EnrollmentMarketing #ContentMarketing #JayBaer #Youtility #HigherEducation #EducationMarketing #AIMarketing