Why Hemp THC Beverages Belong in Bars + Retail, Not Dispensaries | Adam Peabody of Flora + Reddi Beverage

Send us Fan MailIn this episode of the Ready To Drink Podcast, Nate Fochtman sits down with Adam Peabody, co-founder of Reddi Beverage and Flora. Like always, there was no script, no prep and no agenda - just two humans with deep roots in the hospitality and adult beverage industries having a completely organic conversation about the reality of the hemp THC beverage space.Adam went from wrestling guys at the door of a Chicago club to running high-end hotel beverage programs and now he operates an 11,000-square-foot manufacturing facility dedicated to non-alcoholic THC-infused spirits and mocktails. We get into the grit of building a CPG brand from scratch, the early days of hand-dipping wax seals on bottles in an apartment and why Flora formulates their drinks from a liquid-first, bartender's perspective rather than just chasing the seltzer trend.But the real meat of this episode is the controversial truth that a lot of people in the cannabis industry do not want to hear: intoxicating hemp beverages do not belong in the dispensary channel. If we want to truly normalize THC and build a sustainable industry, we have to meet the consumer where they are and that is in America's bars, restaurants and traditional retail stores. Beverage is the ultimate entry point and putting it behind the double-locked doors of a dispensary only hurts the movement.This is real talk about the future of adult beverages, the 2018 Farm Bill and how we normalize and scale this category the right way.Check out Adam and the incredible liquids his team is producing at drinkflora.com and reddibeverage.com. You can also connect with him directly on LinkedIn.As always, look people in the eye as you walk down the street, say hello to a stranger and hold the door for somebody. Put some real positivity out into this crazy world. Subscribe to the channel so you never miss an episode.Connect with Adam Peabody: LinkedIn: https://www.linkedin.com/in/adam-peabody/Website: DrinkFlora.com + ReddiBeverage.comConnect with Nate Fochtman: LinkedIn: https://www.linkedin.com/in/natefochtman/Website: FMGStrategy.com + ReadyToDrinkPodcast.com + TheLeadersArenaPodcast.comSupport the showPresented by The FreeMind Group - FMGStrategy.com