Why Higher Ed’s Biggest Challenge Is Fighting Public Perception—And How It Can Win

Deon Bergeron from Kingsborough Community College shares how targeted strategies are increasing enrollment and transforming public education. This is the story of how a community college leverages authenticity, innovative programs, and personal stories — and what mission-driven leaders can learn from it.In this conversation, you'll learn:✅ How personal storytelling and authentic marketing differentiate community colleges in a competitive market✅ Practical strategies to integrate AI tools in curriculum without replacing foundational skills✅ How to leverage student and alumni stories to combat negative narratives around public educationThis episode is perfect for visionary executives and mission-driven leaders in education and community services who want to scale their impact through authentic engagement and innovative strategies.⏱️ TIMESTAMPS:0:00 – Introduction: The power of storytelling in education marketing0:41 – Deon Bergeron’s background and journey to Kingsborough Community College2:40 – Fueling passion through family roots in public education4:07 – The role of research and integrity in nonprofit education work5:11 – Real stories of students overcoming barriers and the importance of authentic outreach6:37 – How community colleges can bridge gaps with technology and AI7:03 – Integrating AI tools into curriculum without replacing foundational skills8:48 – The importance of teaching students to recognize when AI is wrong9:45 – Changing communication dynamics with parents and students through digital influence11:11 – Using student ambassadors to tell authentic campus stories12:24 – Unique aspects of Kingsborough, including the campus beach13:24 – Community college success stories: transfer pathways and workforce programs14:24 – How Kingsborough’s partnerships facilitate direct workforce entry16:05 – Growth goals and strategies to increase enrollment17:18 – Behind-the-scenes work of personalized outreach and texting18:05 – How to learn more about Kingsborough Community College📊 KEY TAKEAWAYS:Authentic, student-led storytelling significantly boosts public perception and enrollment figures.Integrating AI into curriculum requires balancing technology with foundational skills like English and Math.Personalized outreach (texts, campus visits, talking directly with students) remains a cornerstone for participant recruitment.Data-driven goals, such as 20% growth year-over-year, guide strategic enrollment efforts.👤 ABOUT DEON BERGERON:Deon Bergeron is Vice President of Enrollment Management at Kingsborough Community College, known for innovative outreach strategies and fostering authentic student engagement. Under his leadership, the college employs creative programs and storytelling to elevate access and success.Website: http://kbcc.cuny.edu/🎙️ ABOUT HART & HUSTLE:Hart & Hustle brings you weekly conversations with mission-driven leaders solving real problems in education, healthcare, and community services. Hosts Keenan Hart and Efrain sit down with nonprofit executives and innovators to reveal practical strategies for impact and scale.🔗 CONNECT WITH US:FRANSiS™ Website: https://fransis.aiLinkedIn: https://www.linkedin.com/company/fromfransis#NonprofitLeadership #CommunityCollege #EnrollmentStrategies