Why Hollywood is Increasingly Leaning on Gaming Platforms to Promote Movies

from Strictly Business · host iHeartPodcasts

On today’s episode, Luminate’s Kaare Eriksen goes deep on how and why Hollywood is leveraging gaming platforms to promote movies. Nic Hill, co-founder and chief innovation officer at Sawhorse Productions, explains how studios are tapping into 360-degree marketing strategies to stoke fandom for key franchises, particularly PG-13 and family-friendly titles. See omnystudio.com/listener for privacy information.

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This episode is 28 minutes long.

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This episode was published on May 1, 2026.

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