Why Hotels Buy Technology But Still Struggle to Get Results - Mark Fancourt

In this episode, Josiah Mackenzie speaks with Mark Fancourt, cofounder and principal at TRAVHOTECH, and a former senior leader across global hospitality brands and technology companies. Their conversation explores what hotel leaders often misunderstand about technology strategy. Mark shares why many hotels invest heavily in new systems but still struggle to translate those investments into operational results. The discussion centers on the foundational role of structured data, organizational discipline, and education in unlocking the real value of technology.Josiah and Mark also examine the excitement around artificial intelligence in hospitality but why AI alone will not solve operational challenges without the right data foundations in place. Along the way, Mark offers a candid perspective on the industry's long-standing technology silos and outlines what a more integrated, platform-driven future could look like for hotel operations.For hotel leaders focused on improving performance, the episode offers practical insight into how better data structure, stronger technology partnerships, and better-trained teams can turn existing tools into a meaningful advantage. A few more resources:If you're new to Hospitality Daily, start here. You can send me a message here with questions, comments, or guest suggestionsIf you want to get my summary and actionable insights from each episode delivered to your inbox each day, subscribe here for free.Follow Hospitality Daily and join the conversation on YouTube, LinkedIn, and Instagram.If you want to advertise on Hospitality Daily, here are the ways we can work together.If you found this episode interesting or helpful, send it to someone on your team so you can turn the ideas into action and benefit your business and the people you serve!Music for this show is produced by Clay Bassford of Bespoke Sound: Music Identity Design for Hospitality Brands