Why I Always Repurpose My Content

A great idea is worth sharing, and a great piece of content that communicates that idea well can pull someone into your world and create a fan for life. But sometimes even good ideas fall flat if not seen by the right person, at the right time, in the right place. That’s why I always use my content more than once—I repurpose it. There are four primary types of content that people consume online: audio, video, text, and images. I do my best to post a combination of all four, but not every idea is conveyed equally across all media, which is why it’s important to me to communicate that same message on as many platforms as I can. And the best way I’ve found to do that is to start with one. My content generally starts as text. I am constantly taking notes and writing down ideas in the Notes app on my phone, and since I always have my phone on me, this little system works great. Once I’ve decided I want to share an idea online (and because text is my initial weapon of choice), I will usually go to Twitter to share that thought with my audience there, and based on the response, I will decide whether or not to pursue it further. If a tweet gets any sort of decent engagement, I know I’ve got a concept worth exploring. Let the repurposing begin. A simple tweet is a great foundation for repurposing my content—it’s short, to the point, and easy to adjust for other platforms. There are two reasons I repurpose my content: 1) I don’t know what medium or what platform is going to see that idea resonate with my audience the most, and 2) It just makes my life a whole lot easier. By reusing the same idea on multiple platforms, I only have to come up with one thing instead of 10, 15, or 20. By vetting an idea on platform after platform, I am able to rely on my audience for real-time feedback about what’s helpful and what’s not, thereby improving my content and the value I am able to deliver. Watch the original video on my YouTube channel. Like this episode? Hit me up on Instagram (@tomdupreeiii) and let me know what you thought!