Why I Built TheList — It Almost Died 3 Times | Ep 38

I get this question in almost every business meeting.Restaurant owners, managers, GMs — at the end they always ask me: Why did you start TheList? How did it begin?I realized I never actually shared this story publicly.In this episode, I explain how TheList really started — including the three times it failed, the shutdowns, the wrong decisions, and why I refused to quit.This isn’t a success story. It’s a journey of persistence, mistakes, and pushing boundaries until it finally worked.