EPISODE · Jan 13, 2023 · 8 MIN
Why I Drop A Dime Down Every Foundation Hole
from The Billboard Mastery Podcast · host Frank Rolfe
I’ve built around 150 billboards in all kinds of configurations and sizes. But one thing is consistent in all of them: I dropped a dime down the hole once digging the foundation was completed. Why is that? In this Billboard Mastery podcast I’m going to discuss why there’s 10 cents at the bottom of every billboard I’ve ever built.
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This episode was published on January 13, 2023.
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