Why I Left Tech to Bake Cookies: From PM Leader to Food Entrepreneur

After years as a product leader in tech, Fabrice found himself at an unexpected crossroads: a layoff.Instead of searching for another tech role, he took a risk he’d quietly dreamed about for years — starting a food business centered around traditional French butter cookies.In this episode, we unpack:How he evaluated financial and emotional risk before making the leapThe surprising economics of running a food businessWhy his first product wasn’t his final productThe power of marketing and storytelling in building demandHow AI tools now power everything from operations to contentWhat it really means to “fail fast” outside of techThis is a story about identity, reinvention, and courage — about choosing passion without abandoning discipline.If you’re navigating your own second act, this conversation will resonate deeply.Keywords: entrepreneurship, food startup, product launch, AI in business, marketing strategy, startup journey, business pivot, personal growth