EPISODE · May 12, 2026 · 18 MIN
Why I Scrapped My Interview Podcast (And Built My Own Stage)
from OfferMojo™ Show | Online Marketing Strategies for Coaching and Expert Led Businesses · host Lori Young | Offer Strategist and Holistic Business Coach
For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it.In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's honest, it's personal, and I think a lot of you are going to recognize yourself in it.Because here's what I see constantly with the coaches and experts I work with: they're working hard to get visible, but the strategy they're running is quietly building everyone else's platform. Not theirs.You'll learn: • Why being a great podcast host and being seen as a credible expert are not the same thing (and how I learned that the hard way) • What happened when 90% of my guests never shared their episodes, and what that taught me about building an audience that's actually mine • How making my podcast the anchor for all my content changed everything about how I show up and how leads find me • Why your nervous system is a legitimate strategic consideration when you're choosing a visibility strategy • How I think about building personalized visibility plans with clients, from starter to boldIf you've ever wondered why you're working hard at visibility but still feeling like nobody really knows what you do, this episode is for you.Ready to figure out what a visibility strategy that actually fits you looks like? The Offer Visibility Sprint is a 90-minute intensive where we build a personalized visibility plan around your expertise, your personality, and your capacity. No generic playbook. Just yours.Book your Offer Visibility Sprint here: https://www.onamissionbrands.com/offermojo-sprints Is your offer magnetic or muted by the noise? Find out with The Offer Pulse Check. In this free, 15-question quiz, we will measure your offer's foundation against the 5 vital signs of a strong offer. Get a pulse reading in each area, what it means for your offer, a picture of a strong offer pulse and a nudge toward which vital sign to strengthen first.Link to free quiz: https://www.onamissionbrands.com/offer-pulse-check Get a deep diagnostic of your offers using The Offer X-Ray - assess your offers across the 6 pillars of the entire offer lifecycle. Receive a personalized report that highlights your offer's strengths, weaknesses and action steps to optimize your offers for more sales. Link to The Offer X-Ray: https://www.onamissionbrands.com/offer-x-ray To learn more about how I can support your growth, visit www.onamissionbrands.com. Follow me on LinkedIn: https://www.linkedin.com/in/onamissionbrandsFollow me on Instagram: https://www.instagram.com/offer_magician/
What this episode covers
For an entire year, I showed up every single week and built a beautiful stage. I just wasn't standing on it. In this solo episode, I'm giving you the behind-the-scenes on one of the biggest strategic pivots I've made in my business: scrapping my interview podcast and rebuilding it around my own expertise. This is a founder reflection episode, not a framework episode. It's honest, it's personal, and I think a lot of you are going to recognize yourself in it. Because here's what I see constantl...
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Why I Scrapped My Interview Podcast (And Built My Own Stage)
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