🌴 Why I set a goal of 1,001 book pre-orders

In this episode, I'm sharing an unexpected update on my next book, Work Fame: Get the Projects, Promotions, and Perks You Deserve.Check out the book pre-order site!What started as a routine conversation with my publisher quickly turned into a full-blown pre-order campaign. I discovered the book was already available online for pre-order, sooner than expected, which meant it was time to shift gears and start thinking seriously about marketing.Rather than following the same approach I used for The 2-Hour Workshop Blueprint, I wanted this campaign to reflect the themes of the book itself. Fame, recognition, visibility and earning opportunities are all central ideas in Work Fame, so I built a campaign around those concepts, including something I'm calling the Wall of Work Fame.I'm also sharing the ambitious goal I've set for the launch. A goal that many people would consider unrealistic in the Australian business book market.In this episode, I talk about:Why securing a publishing deal with Wiley changed the way I think about book launchesThe journey of developing the core framework behind Work FameHow I approached marketing differently from my first bookThe inspiration behind the Wall of Work FameWhy I immediately set a target of 1,001 pre-ordersThe surprising momentum generated before any public launch announcementThe generous support from early champions and bulk purchasersWhat I'm learning about visibility, recognition and audience engagement in real timeKey takeawaysMarketing works best when it reflects the product you're promoting.Ambitious goals can create energy and focus when they feel meaningful.Early momentum often comes from trusted relationships, not broad audiences.Recognition can be a powerful motivator when thoughtfully incorporated into a campaign.Sometimes the most exciting opportunities arrive before you feel fully prepared.Resources mentionedWork Fame: Get the Projects, Promotions, and Perks You DeserveThe 2-Hour Workshop BlueprintManus AIJia Jiang and his book Rejection ProofJia Jiang's TED Talk on 100 Days of RejectionMatt Stewart and The Custodian WayA final thoughtThis project has been quietly unfolding behind the scenes for months. To see so much support before a public announcement has been both surprising and encouraging. The road to 1,001 pre-orders is still a long one, but it's a challenge I'm excited to pursue.Thanks for listening.Pre-order my new book WORK FAME and get featured on the Wall of Work FameSign up for free for my best articles every week: Work Fame.Show notes for every episode at https://podcast.leannehughes.comLet's connect on all the channels:Leanne Hughes on LinkedInLeanne Hughes on InstagramVisit my website: leannehughes.comEmail me: [email protected] you like to deliver your own private podcast feed to your audience? Sign up for a free trial today at Hello Audio.