Why I Turned My $5K Curriculum Into a $97 Workshop | Ep. 147

Text me!We’ve all been there. You buy the low ticket thing, a workshop, or a mini-course because it sounds so good in the moment……and then three months later, you’re doing your bookkeeping and realize you never even opened it? Same.This is the problem I’ve been thinking about as I build the next evolution of my business.   It’s great when people buy your stuff. But more than that, you want them to actually EXPERIENCE it, understand it, and feel the magic of what’s possible when their story starts doing the trust-building for them. In this behind-the-scenes Empire Diaries episode, I’m sharing what’s been happening inside Brandmagnetic this year — from sunsetting the final cohort of Brand Video Accelerator, to building my new program Presold Clients, to packaging the Human Connection Video curriculum into a $97 workshop I’m calling The 3-Minute Trust Machine.This is the system I’ve been using to help brilliant coaches, experts, and online business owners build trust faster, shorten their sales cycle, and create a top-of-funnel trust asset that helps dream clients feel connected before they ever get on a call.I’m also sharing why I decided to make the workshop both instant-access and live once a month — because the goal isn’t just to make another sale. The goal is to get people in the room, teach the mechanism, answer questions, and give them a real peek inside the bigger Presold Clients ecosystem.Inside this episode:📌 Why I paused selling in Q2 to rethink the next evolution of my business 📌 Why Brand Video Accelerator became Presold Clients 📌 The difference between a “brand video” and a Human Connection Video 📌 Why I packaged my signature curriculum into a $97 workshop 📌 How The 3-Minute Trust Machine works as a trust-builder gateway offer 📌 Why I’m keeping the live workshop component even though buyers get instant access 📌 How I’m thinking about ads, low-ticket offers, and scaling the second half of the year If you’re brilliant at what you do but your magic still feels too hard to explain in a 15-second reel, this episode will show you the bigger trust ecosystem I’m building — and why I believe your story might be the most powerful sales asset you’re not fully using yet.Sign up my 3-Minute Trust Machine workshop >>  https://brandmagnetic.com/trustmachineIf we haven't yet - let's connect on Instagram! Find me at http://instagram.com/brandmagnetic