Why Ikea failed in Japan (and what we learned from it)

In this episode, we chat with Timothy an American entrepreneur and marketing expert who has spent over 30 years living and working in Japan. Timothy shares his journey from arriving with little more than a backpack to building a career in the Japanese business world, including launching his own branding agency. He offers candid insights into Japanese work culture, how trust and relationships shape business, and what it's really like navigating life as a foreign professional in Japan. If you're curious about marketing, career growth, and cultural adaptation in Japan, this episode is for you.Follow Timothy:https://www.instagram.com/timothyconnorhttps://www.linkedin.com/in/timothyconnorhttps://www.synnovate.jp/Follow Us:https://unpacking.jp/https://www.youtube.com/@unpackingjapanhttps://www.youtube.com/@unpackingjapanshortshttps://www.instagram.com/unpacking_japanhttps://www.tiktok.com/@unpackingjapanhttps://www.x.com/unpacking_japanhttps://www.facebook.com/unpackingjapanSubscribe for more in-depth discussions about life in Japan! Interested in working at a global e-commerce company in Osaka? Our parent company ZenGroup is hiring! To learn more, check out https://careers.zen.group/en/