Why I’ll Never Cater To Men! Krissy Cela's Strategy To Build A $190M Empire

Krissy Cela (Founder of Oner Active & EvolveYou) opens up about scaling a $190M business — and why she refuses to build her brand around men. From being homeless to building one of the fastest-growing female-founded brands in athleisure, Krissy explains the “immigrant mentality” that still keeps her in fight-or-flight mode, why she hired her mentor as CEO, and the 6-step rebrand that transformed her from fitness creator into a high-performance founder. Along the way, she shares hard lessons about leadership, relationships, and why sometimes being called a “b*tch” is the price of protecting your vision and building something truly for women, by women. Timestamps (00:00:00) Intro(00:02:27) What You’ll Learn In This Episode(00:03:05) Being Called A “B*tch” In Business(00:04:07) Escaping The People-Pleaser Trap(00:05:22) Online Persona vs Boss Reality(00:06:48) Hiring Fans vs Hiring The Best Talent(00:07:54) The Pressure Of Being A Public Founder(00:09:32) Why Having A Platform Makes Leadership Harder(00:11:25) Who She Really Is Behind The Brand(00:12:21) Why She Stopped Being So Curated Online(00:14:42) Building The First Female $1B Athleisure Brand(00:17:56) How Female Founders Break The $50M Ceiling(00:21:12) Designing Activewear Around The Female Cycle(00:24:11) Why Women Should Train With Their Cycle(00:25:44) Why She Refuses To Build Menswear(00:26:41) Stan Ad(00:27:42) Inside The $190M Fitness Brand(00:30:36) The Viral Product That Changed Everything(00:30:59) The Product Idea She Had During Pregnancy(00:33:44) The Dark Side Of Going Viral(00:34:37) How Founders Build Thick Skin Online(00:36:04) Fame vs Freedom As A Founder(00:38:52) Why Women Still Tear Each Other Down(00:39:50) Dealing With Hate As A Female Founder(00:42:00) Her 6-Step Personal Rebrand Framework(00:47:37) How To Build Motivation That Lasts(00:49:00) Money Mindset As A Founder(00:51:07) Why Winning Is Her Biggest Motivation(00:52:23) When She Feels Most Alive(00:55:10) Staying Relevant Without Oversharing(01:00:06) Pique Ad(01:01:05) Bilt Ad(01:02:17) Running A Business With A Personal Brand(01:04:02) How To Choose The Right Co-Founder(01:05:41) What She Learned About Love And Partnership(01:09:15) Why Successful Women Want To Be Led At Home(01:11:13) The Lesson From Dating A Co-Founder(01:12:42) Rapid Fire Questions Begin(01:13:20) Why She’s Leaving LA For Miami(01:17:57) Her Favourite Wellness Brands(01:18:41) Why She Doesn’t Watch Other Creators(01:19:16) The Belief She Lives Her Life By(01:19:33) Where To Find Krissy Cela ⸻ Sponsors: Stan - Learn more at http://getstanley.ai/maggie Pique - https://piquelife.com/hsr for 10% off Bilt - http://joinbilt.com/hsr ⸻ Follow Krissy Cela www.instagram.com/krissycela Check out Oner Active: oneractive.com ⸻ Hot Smart Rich: Your Business & Culture Gossip For ambitious women wanting to own the room, gain power, and build wealth. Join 250,000+ angels and subscribe to the Hot Smart Rich newsletter: https://hotsmartrich.com/subscribe Hot Smart Rich Money Mindset: https://shorturl.at/pJWLc Merch: https://hotsmartrich.shop/ YouTube: https://shorturl.at/IXXFZ Instagram: https://www.instagram.com/hotsmartrich/ Tiktok: https://www.tiktok.com/@hotsmartrich Maggie Sellers Reum: Instagram: https://www.instagram.com/maggiesellersreum/ Tiktok: https://www.tiktok.com/@maggiesellersreum LinkedIn: https://www.linkedin.com/in/sellersmaggie/ Locker: https://www.wantlocker.com/users/maggiesellers ShopMy: https://shopmy.us/maggiesellers Amazon Storefront: https://www.amazon.com/shop/maggiesellers Learn more about your ad choices. Visit megaphone.fm/adchoices