EPISODE · Aug 6, 2025 · 6 MIN
Why I’m Pivoting My Business in Real Time (And What I’m Building Now)
from Social Media Decoded · host Michelle Thames
In this real and raw episode, Michelle Thames shares her behind-the-scenes journey of pivoting her marketing agency while actively building a personal brand media company in real time.She dives into why she walked away from the traditional done-for-you agency model, how she's evolving her business to align with her values, and what this shift means for women entrepreneurs, creatives, and founders who are craving visibility with more freedom and purpose.Whether you're a multi-passionate entrepreneur, a coach, or a content creator thinking about rebranding, shifting directions, or expanding your personal brand, this episode is for you.Topics Covered:Why I’m pivoting out of agency lifeBuilding a lean, impactful media companyWhat I’m keeping vs letting goHow I’m integrating coaching, community, retreats, and strategyBuilding a personal brand media company for visibility & legacyWhat this means for YOU (and how we can work together)Let’s Connect & Get Your Freebie!Stay inspired and get daily visibility tips—follow Michelle everywhere:Instagram: @michellelthamesThreads: @michellelthamesLinkedIn: Michelle L ThamesYouTube: Michelle L ThamesPodcast: Social Media DecodedReady to increase your Visibility? Join the FREE 7-Day Visibility Challenge HEREGet your FREE $200-a-day Story Strategy guide HERE!Want my proven story strategy that’s helping women earn $200/day from their audience? DM “STORY” to me on Instagram (@michellelthames) and I’ll send you my favorite visibility and sales framework—free for listeners! Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.
What this episode covers
In this episode, Michelle Thames gets real about why she’s pivoting her business in real time and building a personal brand media company that aligns with her values, purpose, and lifestyle. She shares lessons from leaving the agency model, what’s next, and how other women entrepreneurs can embrace the shift too.
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Why I’m Pivoting My Business in Real Time (And What I’m Building Now)
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