Why I'm raising my prices in 2026 – and why you might want to too

Are you thinking of putting up your pricess in 2026?If you're a pet business owner who struggles with charging fairly, overdelivers, and feels awkward about pricing - this episode is for you.I share what my current offers include, why my prices are increasing in 2026, and how the investment I’ve made in my own training and development is shaping the support I provide.You’ll also hear from two of my lovely clients, Louise and Sarah, who’ve both grown in confidence and visibility through coaching and community support.I also explore the emotional side of pricing - the guilt, the fear, and that voice that says “no one will pay that.”In this episode I'm inviting you to reflect on whether you might be undercharging, and how to make pricing decisions that feel right and fair for you.And if working together has been on your mind, this is your heads - up to take that next step before my new prices come in from January 2026.Key topics and timings:0.14 – Why talking about pricing is awkward.0.44 - Why this episode is for my fellow 'terrible businesswomen' who go over the top for thier clients and feel bad about money.1.30 – One-to-one coaching: what’s changing and why.2.30 - What 1-1 support includes.3.58 - Louise shares what it’s like to be coached by me.6.48 - Membership price increase: what’s included and why it’s going up.7.12 - The impact of community, support, and being seen8.50 - Client example, Sarah Jones.14.12- Sarah’s journey from invisibility to impact.18.07 - How benchmarking my pricing helped with this process.19.17 - The ways I'm investing in myself for 2026 - Emotions Coaching Practitioner Training.21.34 - How pricing low impacts on how you feel and valuing yourself.22.30 - What knocked my confidence with pricing.23.30 - Why I can look in the mirror and feel OK about what I charge and straightforward offers.25.34 - Pricing in a way that feels good and is fair to you.26.15 – Final reflections on money mindset, growth, and doing what feels right.27.13 - What to do if you want to work with me.Links mentioned in this episode:Is my Pets Get Visible membership right for you?How to choose the right pet business membershipJane Ardern - putting you first in your pet business How much does pet business coaching cost?Different kinds of coaching for different stages in your businessHow to choose a pet business coachWhat is a pet business coachWhy I am an accredited Pet Business Coach