Why I’m Stepping Back from Social Media Marketing (And Still Making Money) [Episode 40]

Host: Stacy Braga, Copywriter About the HostStacy Braga helps online business owners and small local businesses clarify their message and connect with the right people through strategic, story-driven copy. With a background in education and marketing, she knows how to turn messy ideas into messaging that feels good and gets results.Episode DescriptionIn this candid episode, Stacy shares why she’s intentionally stepping back from Instagram and Threads and how her business is still here. From reading Careless People by a former Meta exec to unpacking social media’s “enshitification” phases, Stacy dives into the ethical implications of these platforms. She also reveals how shifting focus to email marketing, SEO, real-world conversations, and community has led to more creativity, alignment, and more revenue; all without relying on social posting.Episode Highlights00:00 — Welcome03:00 — Value-aligned decision-making and social media 05:05 — Careless People spoiler 07:20 — Social media’s “enshitification” cycle 09:40 — How algorithms can harm communities13:15 —What are your alternatives to social media marketing? Resources MentionedCareless People by Sarah Wynne Williams Breaking the Bird on HBODuped PodcastEnshittification by Cory DoctorowHoodwinked by Mara Einstein Connect with StacyWebsite: stacybragacopy.com