Why IMAX Is Becoming Bigger Than the Movie

What this episode covers

LIVE SHOW in Los Angeles on August 27. ⁠⁠⁠Click here for tickets! Matt is joined by Richard Gelfond, the CEO of IMAX, to discuss the influence of the IMAX brand and its growing popularity among moviegoers. They talk about how the marketing has changed for IMAX movies, selling tickets to Christopher Nolan’s ‘The Odyssey’ on IMAX a year in advance, and whether other theater chains could create their own premium large-format competitor (02:38). Matt finishes the show with an opening weekend box office prediction for ‘The Naked Gun’ (26:49). For a 20 percent discount on Matt’s Hollywood insider newsletter, ‘What I’m Hearing ...,’ ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠click here⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠. Email us your thoughts! ⁠⁠⁠⁠⁠⁠⁠[email protected]⁠⁠⁠⁠⁠⁠⁠ Host: Matt Belloni Guest: Richard Gelfond Producers: Craig Horlbeck and Jessie Lopez Theme Song: Devon Renaldo Learn more about your ad choices. Visit podcastchoices.com/adchoices

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Frequently Asked Questions

How long is this episode of The Town with Matthew Belloni?

This episode is 32 minutes long.

When was this The Town with Matthew Belloni episode published?

This episode was published on July 30, 2025.

What is this episode about?

LIVE SHOW in Los Angeles on August 27. ⁠⁠⁠Click here for tickets! Matt is joined by Richard Gelfond, the CEO of IMAX, to discuss the influence of the IMAX brand and its growing popularity among moviegoers. They talk about how the marketing has...

Can I download this The Town with Matthew Belloni episode?

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