Why In-Person Personal Training Will Be AI-Proof (Sohail Rashid)

In this video, The hosts interview Sohail, founder and CEO of Brawn, about his journey from property law and PropTech (including building an early Facebook property marketplace and later View My Chain) into competitive powerlifting and then fitness tech. He explains how powerlifting shaped his identity and taught transferable lessons for business—planning, patience, handling setbacks, and especially resilience. Brawn started as a social platform for strength athletes, then pivoted during COVID into a virtual events platform used by major federations and brands, before shifting post‑COVID toward making strength training more inclusive by improving gym onboarding and access to coaching. Sohail argues in‑person personal training is “AI‑proof,” driven by growing demand for strength training, and outlines Braun’s AI onboarding and sales tools that match new members to PTs and book sessions. He also discusses GLP‑1s, peptides, TRT, and connecting users to gyms and coaches.   ――――――――――――――― 🎯 Thinking about becoming a personal trainer? Take the free PT career quiz: https://ptlaunchlab.co.uk/quiz   📞 Ready to start? Book a call: https://ptlaunchlab.co.uk/book-call   🎓 NCFE Level 3 Personal Trainer Course: https://ptlaunchlab.co.uk/courses ――――――――――――――― Follow PT Launch Lab: Instagram: @ptlaunchlab | TikTok: @pt.launch.lab | YouTube: @ptlaunchlab   Watch the full episode on YouTube: https://www.youtube.com/watch?v=-ZHxWBvBYrw🎯 Thinking about becoming a personal trainer?Take the free PT career quiz: https://ptlaunchlab.co.uk/quiz 📞 Ready to start?Book a call: https://ptlaunchlab.co.uk/book-call 🎓 NCFE Level 3 Personal Trainer Course:https://ptlaunchlab.co.uk/coursesFollow PT Launch Lab:Instagram: https://instagram.com/ptlaunchlabTikTok: https://tiktok.com/@pt.launch.lab  YouTube: https://youtube.com/@ptlaunchlab #PTLaunchLab #PersonalTrainer #BoxingCoach #AddictionRecovery #FitnessUK